MARC JACOBS BRINGS GLITZ AND GLAM TO DEPARTMENT STORE

(REUTERS – 6TH MAY) He works as the creative director for Louis Vuitton and runs his own eponymous label, but despite all the success and recognition fashion designer Marc Jacobs found time in his busy schedule to do his bit for future designers, nurturing them, supporting them, and most importantly, lending his name to the project “Designer for Tomorrow”.

On Thursday (May 3) evening the designer, who is famous for his tattoos and for sporting skirts at events, came to Berlin to open the exhibition “Designer for Tomorrow – Insights & Perspectives” which showed pictures of Jacobs accompanying the future designers for over a year in his role as patron of the project by photographer Claudius Holzmann. Jacobs has been involved with the project since 2011 in which future designers present their collections and are able to use the forum and the big name behind it as a stepping stone for the career. The New York designer will be on site several times in Berlin to guide the finalists through the early stages of the competition and the process of designing their first collection items. Jacobs is also part of the jury which will elect the next winner at the fashion week in Berlin in July 2012.

Jacobs told Reuters that he likes to be involved in the project because it is “very interesting, you know, very nourishing for me to meet a few of the young designers,” he said. “I think, perseverance, ambition, drive, sort of intelligence, all of that helps to make a designer successful.”

But the designer said that he is not worried in the least about nourishing the talent that might eventually de-throne him.

“No. I’m not afraid. I do my job and there is always room for new people and new ideas and new things,” the designer told Reuters. “And you know there’s a huge world out there and everybody has different likes and different interests and different tastes and I just do my thing and I’m one of many. And there’s room for many more.”

Jacobs said he has always been interested in design. His grandmother taught him to knit when he was a child, and at the tender age of 18 he enrolled at the renowned Parsons School of Design in New York. From then on the awards rolled in. In 1992, as an already well-known designer, Marc Jacobs received the ‘Womenswear Designer of the Year’ award for his efforts.

Marc Jacobs became the darling of New York’s fashion scene. Storming the fashion circuit with his own collection, he proved his talent for perfectly combining different styles. Even today, his aesthetic is defined by the combination of the apparently uncombinable. Opposites are his trademark.

The fashion critics rave about Marc Jacobs and his collections. In 1997, Louis Vuitton took notice of Marc Jacobs and named him as their creative director. Not long afterwards, Jacobs designed the first ever ready-to-wear line for the traditional French brand.

The well-established designer knows from his own experience how important it is to encourage young designers. For this reason he will continue to sponsor the fashion talent award “Designer for Tomorrow” by Peek & Cloppenburg as patron for the second year in a row. To the young designers it is not just a stepping stone for their careers but a privilege to work with Jacobs.

“I feel super privileged and it is the most emotional experience of my life, without doubt,” said 2012 finalist Leandro Kano from Seville. “Today is the most important day of my life.”

Ramil Makinano from London adds: “It’s amazing that Marc Jacobs basically acknowledges, basically gives you a little bit of support, and a little bit of encouragement, and a little bit of what do you call this … uplift, really. Yah yah!”

Siddhartha Meyer from Berlin said what many felt: “I didn’t really find it intimidating. I found it very inspiring,” he told Reuters, praising Jacobs. “I meet a very pleasant person, and I really liked to discuss my collection with him.”